The recent change in the channel numbering of Digital Terrestrial Television (DTT) has had a significant impact on the television landscape, and the Gulli channel has largely benefited from it. By modifying the display order of the channels, this shift has allowed Gulli to attract a broader audience, thus consolidating its position in the sector. This article examines the consequences of this new configuration on audiences and on the dynamics of the channels.
DTT: A revolution in channel numbers
In June 2025, DTT underwent a major transformation with the change of numbering for certain channels. This initiative was motivated by the desire to improve readability and pluralism of information. The creation of an information block, where channels such as BFMTV and CNews were promoted to positions 13 and 14, has reorganized references for media consumers. Channels like LCI and franceinfo were also assigned new placements, thus enhancing their visibility.
Gulli in the new dynamic
With this new ranking, Gulli has managed to capture the attention of a broader audience. Driven by dynamic and diverse content, the channel has positioned itself as a preferred destination for families. The improved numbering has allowed the channel to establish itself as an obvious choice among many offerings within the DTT, thus attracting new audience segments, particularly young viewers.
The numbers speak for themselves
According to data provided by Médiamétrie, certain channels like Gulli have seen a significant boost in their audience shares. While most DTT channels have not experienced major changes, Gulli appears to stand out favorably in this new configuration. Programming adjustments and a focus on content suited to family sensitivities have increased their attractiveness.
Comparison with other channels
Meanwhile, certain news channels such as LCI and franceinfo have also seen their audience grow, taking advantage of this small revolution. LCI, for example, saw its audience share rise from 1.7% to 2.4%, while franceinfo rose from 0.8% to 1.1%. While other channels, like France 4, maintained a status quo with slight variations in their audience shares, Gulli has managed to establish itself in this competitive context.
The stakes of a new market
The reclassification of DTT channels also represents a stake for the television market. The president of Arcom, Martin Ajdari, emphasized during the launch of this change the importance of optimizing the visibility of continuous information and increasing the pluralism of content. This repositioning is a strategy that could influence viewer behavior and redefine channel offerings in terms of content.
Future for Gulli
With this new dynamic, Gulli is preparing to leverage changes within DTT to further expand its reach. The channel’s adaptation strategies combined with the new numbering offer a golden opportunity to capture viewer interest. By positioning itself as an essential family channel, Gulli seems well-placed to benefit from the positive fallout of this small digital revolution.
To learn more about the implications of this reorganization, you can read the full article here.
