The choices of community managers for social media in 2024.

découvrez les tendances et stratégies incontournables des community managers pour optimiser la gestion des réseaux sociaux en 2024. analyse des choix clés pour engager et fidéliser votre audience sur les plateformes digitales.

In 2024, community managers are evolving in a constantly changing digital landscape. The choices they make regarding social media reflect not only current trends but also the strategic needs of brands. This article explores in depth their preferences, the tools they favor, and the platforms that dominate their daily lives, all within a context where artificial intelligence and innovation play a central role.

The Preferred Platforms of Community Managers

In the world of community management in 2024, certain platforms clearly stand out. According to the latest analyses, a majority of community managers focus on Instagram and LinkedIn. The importance of Instagram, except in B2B sectors, is often cited: 74% of professionals believe it is essential for the reach of their campaigns. Attractive visuals and features like stories and reels facilitate authentic interaction with the audience.

In the B2B space, LinkedIn positions itself as the essential platform, allowing for the development of professional relationships and the promotion of targeted content. Its ability to host long-form articles and critical analyses of industry news is also an asset, helping community managers establish their credibility.

Essential Tools and Resources

To effectively manage their online activities, community managers equip themselves with a variety of tools. Among these, the use of social media management platforms such as Hootsuite and Metricool is becoming increasingly common. These tools enable simplified scheduling of posts, in-depth performance analysis, and centralized management of interactions.

Moreover, the creation of visual content has become essential. Community managers are turning to graphic design software that provides them with simple templates and resources to enhance their visual presence. This includes software such as Canva or Adobe Creative Suite, which facilitate the creation process while maintaining a consistent brand aesthetic.

Impact of Artificial Intelligence

The incorporation of artificial intelligence into the daily lives of community managers has also transformed their work methods. New AI tools can quickly analyze market trends and user behaviors, allowing for strategic adjustments in real-time. The use of chatbots, for example, improves customer engagement by providing instant responses, freeing up time for community managers to focus on more creative activities.

Evolution of Salaries and Required Skills

In 2024, the salaries of community managers have seen a significant increase, reflecting the growing demand for specialized skills. Community managers with expertise in data analysis, content strategy, and crisis management stand out in the job market. Versatility is becoming a requirement, as these professionals juggle various tasks, ranging from content creation to comment moderation.

Professional aspirations are also changing, driving many community managers to seek continuing education to stay updated on the latest trends and tools. Skills in SEO, influencer marketing, and paid advertising are now considered major assets.

The Challenges to Overcome

Despite these evolutions and powerful tools, community managers in 2024 face several challenges. The saturation of social media makes it more difficult to create a striking presence. Employers expect community managers to capture the attention of their target audience in an environment bombarded with information.

With the rise of skepticism towards the authenticity of content, community managers must be vigilant about the authenticity of their campaigns. Navigating between the expectations of brands and those of users requires heightened sensitivity and the ability to adapt quickly.

The choices of community managers for social media in 2024 reflect a profession in full transformation. By adopting innovative tools and adapting to emerging trends, these professionals strive to navigate a complex landscape while aiming to reach and engage their audience in a relevant and authentic manner.

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