Terms like “malaisance” manage to captivate internet users and spread quickly on social media, while other terms like “ennuyance” remain unknown. This article explores the underlying reasons for this disparity in popularity by analyzing studies and concrete cases. Furthermore, we will provide tools to anticipate the next linguistic successes on social media.
What makes “malaisance” so popular?
The creation of impactful neologisms
The popularity of “malaisance” can largely be attributed to the emotional impact of the word itself. As a neologism, it combines the familiarity of “malaise” with a more intense connotation, creating a term that evokes an immediate and recognizable sensation. This phenomenon is amplified by successful television series like “Baron noir,” which have integrated this word into the everyday language of viewers.
A word suited to our times
The term “malaisance” refers to a feeling shared by many in the face of uncomfortable social situations, a recurring theme in our modern society. The era of social media, where every interaction can be perceived and analyzed in real-time, increases the frequency of these moments of “malaisance.” The word thus resonates particularly with users, who feel the need to share and name these moments.
Why “ennuyance” doesn’t take off
A less evocative term
Conversely, “ennuyance” struggles to establish itself because it does not bring any significant novelty compared to “ennui.” The lack of freshness and innovation makes this word less impactful and memorable. It fails to capture attention in the same way as “malaisance” and lacks the linguistic dynamism necessary to spark interest.
Absence of a supportive media context
The success of a word also depends on its media environment. Unlike “malaisance,” “ennuyance” has not benefitted from significant media exposure. No series, film, or cultural event has truly contributed to popularizing this term, leaving it in the shadows. Without this media presence, it becomes difficult for a term to spread and embed itself in everyday usage.
The dynamics of linguistic popularity
The importance of discursive kinetics
Discursive and semantic kinetics play a crucial role in the propagation of a word. A term like “malaisance” benefits from a fluid and dynamic movement in conversations, which is amplified by user reactivity and engagement. French researchers have analyzed 650 million tweets and found that words with strong kinetic potential are more likely to go viral.
Role of emotions and connotations
Words that trigger strong or specific emotions tend to be shared more. “Malaisance” immediately evokes a mental image and tangible emotion, encouraging users to talk about it and share it. In contrast, “ennuyance” does not generate the same level of emotion or engagement.
Anticipating future linguistic successes
Tracking trends and media
To anticipate linguistic successes, it is essential to monitor current trends in media and popular culture. Media productions like “La Fièvre” by Éric Benzekri can introduce and popularize new terms, just as discussions on important social issues influence the collective vocabulary.
Inequalities and social dynamics
Studies show that social contexts play a significant role in the creation and dissemination of new words. Terms that summarize shared experiences within specific groups, such as the youth or marginalized populations, tend to spread more rapidly.
Using linguistic analysis
Linguistic analysis, including the study of semantic and discursive kinetics of words, can provide insights into their popular potential. By identifying forms and structures capable of evoking strong emotional reactions, it becomes possible to predict which words might capture collective imagination and go viral.
