In a significant turning point for public transport in Belgium, major transport companies such as SNCB, STIB, and De Lijn announced their withdrawal from the social network X, formerly known as Twitter. This collective decision, which took place on March 19, 2025, raises many questions about the motivations and implications of this move for users and the services offered.
A coordinated departure
The public transport companies, namely SNCB (National Railway Company of Belgium), STIB (Brussels Intercommunal Transport Company), and De Lijn, chose to simultaneously leave the X platform. This decision was announced during a joint publication on the social network at 10:00 AM, marking a historic moment in the use of social media by these public transport actors. The TEC (Public Transport), which operates buses in Wallonia, had previously announced its departure a few days earlier.
The quest for more adequate communication
SNCB justified its withdrawal by stating that X no longer aligned with its values and that it preferred more suitable communication channels. The transport companies redirected users to other platforms such as their website, Facebook, Instagram, and LinkedIn, where updated information on schedules, routes, and disruptions is provided in real-time. This initiative aims to ensure more effective information transmission between users and companies.
The repercussions for users
For users, this news is a topic of debate. On one hand, some are pleased to find more structured information on other platforms, while others are concerned about the loss of an instant platform where they could receive quick updates on services. With the most popular urban mobility app, Moovit, already providing real-time data on STIB line schedules and routes, it remains to be seen how users will adapt to these new modes of communication.
The challenges to address in network operation
Apart from the communication issue, the withdrawal of these companies from social networks also raises concerns about the quality of the transport network, especially in Wallonia. Critics indicate that the current system does not allow for effective feedback of information, thus limiting the companies’ ability to adapt to users’ needs. Transport companies will therefore need to find solutions to overcome these obstacles and improve user satisfaction.
Evolution of the public transport landscape
Beyond this decision, it is clear that the public transport landscape in Belgium is evolving. Companies need to adapt to users’ new expectations while modernizing their infrastructure. The transition to new communication modes could be the necessary springboard to facilitate open and constructive dialogue with passengers. The challenge will be to ensure quality service while remaining accessible and informative.
