In Meuse, a new wind is blowing on the profession of funeral director thanks to @Thana_nanou, a passionate professional who uses social media to share her daily life. Since the end of 2021, this adopted Meusian has captivated a wide audience with her authentic and sensitive approach to funeral rites, addressing a topic often perceived as taboo with simplicity and humility.
An unexpected discovery of social media
During a period marked by the health crisis, while her activity was at a standstill, this funeral director decided to venture into the world of the TikTok social network. It was a turning point for her. In search of an effective way to raise public awareness about the existence of funeral molding, she posted her first video without realizing the extent it would have. The fear of receiving criticism, a common phenomenon on the Internet, initially hindered her momentum, but she decided to launch herself discreetly.
An educational and empathic approach
The first content she shared quickly generated considerable enthusiasm, attracting thousands of views and raising many questions. This opened an invaluable dialogue around her profession. Her educational videos shed light on a profession often misunderstood. She addresses topics ranging from funeral techniques to the care given to the deceased, while humanizing these last moments of life.
The answer to deep questions
Interactions with her followers testify to a real thirst for knowledge. They seek to understand and familiarize themselves with a world intimately linked to death. @Thana_nanou does not hesitate to answer these questions, sharing her expertise without judgment. This desire to inform and soothe resonates deeply with those who are grieving or simply curious to understand what funeral directing entails on emotional and technical levels.
A new image of funeral directing
By giving a face to this profession, she attempts to remedy the stereotypes often associated with death and those who care for it. Through her authentic style, she presents her profession in a new light, distancing it from the mystery and dread it may sometimes evoke. The funeral director embodies a modern and sensitive approach, transforming traditional perceptions and providing elements of comfort to the living while honoring farewells.
A growing and engaged community
Since her first step on TikTok, @Thana_nanou has seen her community explode, gathering over 300,000 followers. Her success on this platform is also reflected on Instagram where she shares snippets of her daily life, practical advice, and personal reflections. Each post resonates with a wide audience that appreciates her open and taboo-free approach to the subject of death.
An impressive professional journey
With over 17 years of experience, this professional is not just a content creator, but a true practitioner who operates at the interface of life and death. She has also exercised her talents beyond French borders, in Belgium and Luxembourg, which further broadens her expertise and enriches her shares. By exposing the behind-the-scenes of her profession, she offers a unique perspective on the daily life of funeral directors, thus creating a strong bond with her followers.
