On TikTok, a new emerging trend is taking hold: deconsumption. This concept, which advocates for responsible and minimalist consumption, is gaining popularity among the platform’s young users. By highlighting more sustainable living practices and reducing unnecessary purchases, this trend seems to want to profoundly change our consumption habits.
The Rise of Deconsumption on TikTok
The phenomenon of deconsumption on TikTok is expanding rapidly. The keyword “underconsumption core“, which could be translated as “consuming just the essentials”, is seeing a significant increase. Short but meaningful videos demonstrate practices such as recycling, mending, and adopting a frugal lifestyle. Content creators often present tips to reduce ecological footprints and encourage more thoughtful and responsible consumption.
Fashion Minimalism and Reducing Superfluous Purchases
Among the numerous practices advocated by deconsumption enthusiasts on TikTok, fashion minimalism holds a central place. More and more videos show how to wear the same pair of sandals all summer or how to combine different clothes to limit purchases. This content emphasizes the importance of quality over quantity and promotes a more sustainable and enduring fashion.
Influencers as New Spokespersons for Deconsumption
On TikTok, some influencers have established themselves as ambassadors of deconsumption. These creators highlight ethical and eco-friendly brands while calling for an avoidance of impulsive purchases. Instead of promoting overhyped and often expensive items, they encourage their followers to choose cheaper and more environmentally friendly alternatives.
The Social and Environmental Impacts of the Trend
Deconsumption on TikTok does not only influence individual practices; it also has wider repercussions. By adopting a more responsible lifestyle, users demonstrate their awareness of the environmental and social impacts of their consumption choices. This trend helps raise awareness among an entire generation about the issues of overconsumption and the necessity to opt for more sustainable practices.
Conclusion: A Growing Trend
Ultimately, deconsumption on TikTok represents much more than a simple passing trend. It illustrates a deep movement towards more thoughtful and responsible consumption, capable of sustainably transforming our habits. As more and more content creators embrace this concept to educate and inspire their audiences, it is clear that deconsumption is establishing itself as one of the major sociocultural trends of our time.
