The growing use of generative artificial intelligence raises increasingly significant concerns, particularly regarding disinformation. Recent videos showing a fictitious confrontation between Donald Trump and Volodymyr Zelensky illustrate this phenomenon. These contents, while visually convincing, represent a major risk to truth and the integrity of the information disseminated to the public.
The dangers of AI-generated content
Recent developments in generative AI enable the production of videos that appear authentic but are entirely fabricated. One of the most alarming manifestations is the creation of fake reports and doctored images. In the case of Trump and Zelensky, these videos divert visual elements from their actual interaction to create a parodic and misleading version. They thus reveal the increased risks of image crimes multiplying on social media.
The manipulation of official images
The videos showing Trump and Zelensky in a heated altercation are not based on real events, but rather use official images from their actual meeting. Through advanced editing techniques, these misleading videos manage to add a layer of credibility. However, this manipulation is divorced from reality and can profoundly alter the public’s perception of these political figures.
Rampant disinformation
The rise of generative AI tools has exacerbated concerns about disinformation. During the recent U.S. elections, disinformation campaigns demonstrated how automatically produced content can influence voters’ opinions. It has thus become necessary to develop mechanisms to identify these fabricated contents in order to preserve the integrity of information.
The regulatory response to the threat
In light of this concerning reality, the AI Act – a European regulation introduced in August 2024 – is preparing to regulate the use of generative AI. This regulatory framework will require content creators to clearly label AI productions, whether they are images, videos, or other formats. This aims to inform the public about the source of the content while preventing the disssemination of false information.
Examples of disinformation around the world
Videos generated by AI are not limited to the examples of Trump and Zelensky; they fit into a broader context of media manipulation. Past incidents, such as the doctored photos of President Macron or public figures in degrading situations, illustrate how these tools can be used to harm individuals. Worldwide, the spread of fake news is intensifying, particularly through social media, notably in Russia. For a detailed analysis, refer to this article on how Russia is intensifying disinformation: Read here.
Preparing for the future with caution
To navigate this complex landscape, it is essential for the public, the media, and governments to adopt a critical view of disseminated content. Tools of generative AI hold undeniable innovative potential, but their malicious use can undermine trust in information. Efforts are currently underway to identify and assess these threats, including studies on the future challenges related to artificial intelligence. To delve deeper into this topic, explore this article on the challenges of 2024: Learn more here.
