If you are one of those self-proclaimed writers who can’t help but complain about how technology is ruining the profession, think again. AI or artificial intelligence is here to help you, not hinder you. Take your keyboard and read on to discover the best AI writing tools that will help you produce better content, faster than ever!
Our list of the best AI writing tools is specifically based on OpenAI’s GPT-3 model, which is universally recognized as the best language model on the market. It is one of the most sophisticated language models that uses deep learning—a part of the machine learning method based on artificial neural networks—to generate human-quality text. We covered GPT-3 for copywriting in our previous article if you want to learn more about GPT-3 and how it works.
Before we review all the available computer-assisted writing options, we need to answer a few important questions.
Can you automate your copywriting process with these AI writing assistants?
It’s impossible. It’s not only because OpenAI requires there to be a “human in the loop” for these GPT-3 tools; it’s also because you shouldn’t expect these services to produce flawless results. I think it is essential to clearly define expectations before diving in and trying (or purchasing) these AI authors, which the developers of these software do not do themselves.
AI (GPT-3 in this case) is not trained on raw facts. You CANNOT use it for research or anything vaguely technical. OpenAI has crawled about 10% of the Internet up to around 2019. The main use case for these AI writing software is to help you overcome writer’s block and/or help you find different angles for the story. Better versions of AI will soon be available (including those from Google and Facebook), and these AI writers will also improve over time, making the copies closer to those written by human writers. Now that our expectations are clear, let’s move on to another important question.
What makes good copywriting?
Copywriting is not just about writing engaging original content. It’s about understanding the nuances of a product, a service, and crafting creative solutions to showcase or sell them. What works for one may not work for another.
Professional copywriters use a variety of styles depending on the context and their goals, for example:
The most successful landing pages feature direct sales copy, focused on the benefits the buyer will gain from a product or service. A well-written landing page presents clear and compelling value propositions.
The majority of product page text uses a passive voice and is information-focused, with a lot of information in a limited space. A/B testing has shown that product descriptions can significantly increase sales, while a recent survey indicated that 98% of customers abandoned orders due to poor content.
Unlike landing pages, emails often adopt a much more conversational tone, while highlighting benefits for the reader. Reader-centric subject lines can increase open rates by up to 50%.
Blog articles can vary significantly in style but tend to be much less formal and reflect the topic they cover.
The AI copywriting software in this collection allows you to produce high-quality written content with less time and effort. While professionals vary their content depending on the medium, they still use contrasting styles to maintain a distinctive voice.
How to choose the best AI writer?
Choosing the best AI writing tool can be a daunting task. It depends on your workflow and the niche you are in. Although most of the AI tools mentioned below are based on GPT-3, the output you get varies from tool to tool. This is because each developer has adjusted the input differently, so the result will be significantly different even though they have been trained on almost the same dataset. Moreover, not all GPT-3 tools use the “Davinci” model, which is considered far better than other models such as “Curie,” “Babbage,” and “Ada.”
Besides the quality of the output from the AI-generated content, it would be helpful to consider the user interface, the AI writing experience, writing speed, control, and flexibility offered before choosing the AI writing tool that fits your workflow. Make sure it also supports multiple languages, including your language of choice if it’s not English.
Even though I will talk about the pros and cons of each tool, I suggest trying out several before settling on one (or two).
The best AI writing software
It is not an exaggeration to say that new GPT-3 AI tools are popping up like mushrooms every two days. OpenAI has recently opened access to GPT-3, which has led to a significant increase in the number of new GPT-3 tools. This is both good and bad news for copywriters. While increased competition is always welcome, it is a nightmare to choose between so many similar AI writing services.
Don’t worry. I have done the hard work for you. Over the past six months or so, I have used almost all existing AI writing assistants (at least 30+ of them). And here is my list of the best AI copywriting tools you should check out.
(Disclosure: Some of the links below are affiliate links that earn us a commission at no extra cost to you).
