The famous photo-sharing app BeReal is facing a serious accusation after being targeted by a complaint from the non-governmental organization None of Your Business (NOYB). This complaint, filed with the National Commission on Informatics and Liberty (CNIL), raises concerns about how BeReal manages its users’ personal data, particularly regarding informed consent for advertising targeting.
A telling complaint
According to a statement released by NOYB, this organization defending digital privacy decided to act after noticing that BeReal was forcing its users to accept the use of their personal data. Indeed, the app requests these permissions through a consent banner, which has been criticized as manipulative and intrusive. This complaint was filed on behalf of a user whose identity has not been disclosed.
The accusations against BeReal
NOYB argues that the way BeReal encourages its users to consent to the use of their data for advertising purposes violates the General Data Protection Regulation (GDPR). The complaint specifies that if a user refuses to allow this data processing, they are continually confronted with this consent banner, which reappears daily. This tactic is perceived as a “dark pattern”, a technique often used by certain apps to force users to comply.
NOYB’s response on consent
To bolster their position, NOYB references elements of the GDPR that stipulate that consent must be given in a free and informed manner. According to the organization, this type of consent cannot be valid in itself, as users are subjected to continuous pressure. Furthermore, it is noted that a 2020 ruling from the CNIL specifies that consent cannot be solicited again after a refusal for a certain period.
BeReal’s success amid criticism
Founded in 2020, BeReal gained explosive popularity by encouraging its users to share authentic and spontaneous photos. Last April, it had around 23 million daily users. This app presents itself as an alternative to platforms like Instagram, often criticized for their carefully curated aesthetics. However, despite its success, its business model is now under scrutiny, questioning its commitment to users’ privacy.
The implications for users
This complaint could have significant consequences for how BeReal and other similar apps manage consents regarding personal data. Users of the app should question the security of their personal information and the implications of its use for advertising targeting. Adhering to data protection standards is a growing necessity in today’s digital landscape.
