Professional travel constitutes a crucial challenge, both in terms of safety and performance. The emergence of artificial intelligence (AI) and telematics solutions offers promising prospects for transforming fleet management and preventing accidents. This article explores the impact of these technologies on the safety of professional travel, the economic and human issues that arise, as well as the new responsibilities of companies.
Road safety in the workplace: an alarming observation
According to the latest data from the ONISR and the Health Insurance – Occupational Risks department, the number of deaths related to professional travel remains concerning. In 2024, 424 people lost their lives while traveling for work assignments or between their homes and workplaces. The road is the leading cause of workplace mortality, surpassing accidents from falls and machine equipment. With 1.2 deaths per day, the urgency to act is palpable. Furthermore, each incident impacts not only the victim but also the entire team, generating emotional shock and a decrease in morale.
The moral commitment of companies
Companies can no longer be satisfied with mere regulatory compliance regarding road safety. The physical integrity of employees must take precedence in managerial strategy. This moral commitment translates into the implementation of proactive policies aimed at protecting employees during their professional travel. It is a fundamental right: every employee should be able to return home safely. The challenge lies in establishing a culture of safety within teams, thereby reducing risks and creating a healthy and serene work environment.
The economic consequences of road accidents
The costs resulting from road accidents are substantial for companies. Absenteeism and the disorganization caused by these incidents lead to the loss of more than 5 million workdays annually in France. In this context, it is increasingly unacceptable for a manager to ignore the risks associated with professional travel. The law requires the inclusion of road risks in the Unique Risk Assessment Document (DUERP), an obligation that companies must respect to avoid incurring criminal liability.
Technological advancements: AI and telematics as solutions
Modern technologies provide new tools to prevent road accidents. Thanks to telematics and artificial intelligence, fleet managers can now analyze driver behavior in real-time. These solutions detect risky behaviors such as excessive speeding, sharp braking, or distractions. By identifying high-risk areas and suggesting safer routes, these technologies enable a proactive approach to ensure the safety of professional travel.
Moreover, AI is not just a reactive measure to incidents; it helps improve driver behavior in the long term, thus transforming driving habits. The training and awareness programs offered through these tools allow employees to integrate a culture of safety not only at work but also in their daily lives.
The lever of performance and image of an active safety policy
Implementing a road safety policy extends beyond merely reducing accidents. Such an approach is also a lever for operational performance. Companies that invest in the safety of their drivers optimize their logistics, ensure reliable deliveries, and enhance their brand image in the market. In this regard, more than 5 million employees already benefit from preventive actions formalized by the relevant authorities. Adopting a culture of active road safety leads to a positive impact on the company’s results and on the lives of employees.
Investing in solutions based on artificial intelligence and telematics becomes an essential strategy for any company concerned with ensuring the safety of its employees while complying with legal requirements. The stakes are multiple and decisive for the future of professional travel.
